About Me
Digital Strategist & Purple Star Astrology Practitioner
I'm a digital strategist and Purple Star Astrology practitioner based in Toronto, helping founders and individuals make clearer, more confident decisions – in business and in life. With a background spanning performance marketing, SEO, and data analytics, I bring structure and strategy to complex problems. Alongside that, I use the depth of Eastern metaphysics to help people understand their natural strengths, timing, and direction. Two very different disciplines, one shared purpose: helping you find your right path forward.
I bring structure to complexity — connecting data, strategy, and human behaviour to help businesses and individuals find their right direction.
I don't just run campaigns — I build the thinking behind them. From audience architecture to funnel logic, I focus on why something works, not just whether it does.
I treat search as a long-term compounding asset, not a checklist. Paid and organic aren't separate tactics — they inform each other. My approach connects technical foundations with content strategy, and increasingly, with how AI systems discover and surface information.
Numbers without context are just noise. I focus on building measurement frameworks that actually reflect business reality, so decisions are grounded, not guessed.
I stay close to how AI is reshaping marketing — not as a trend, but as a practical toolkit. I look for where automation creates genuine leverage, not just novelty.
Get In Touch
Whether you're looking to grow your business with data-driven strategy, seeking clarity through Eastern metaphysics, or simply want to start a conversation; I'd love to hear from you.
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